Washington Post newsletters

I redesigned The Post’s newsletter landing page that thousands of subscribers (and non-subscribers) pass through daily. The goal was to create an overarching brand visual for over 80 newsletters across 8 different sections. It lives here, and continues to update with new products.


 
 

Before redesign, newsletters varied heavily in style and color. I explored different colors for the sections: Politics, Sports, Business/Technology, Local, Entertainment, Lifestyle, Family, and Opinions/Post. We also created email alert styles for products with no specified frequency.

 
 
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If newsletters had already been branded previously, we preserved the existing components. If newsletters crossed over between sections, we utilized a color gradient. We moved away from filler stock photography towards intentional design.

 
 
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We settled into a mix of stylized iconography, illustration, and photography. The result was a consistent look across all categories and sections of The Post’s newsletters.

 
 

Before redesign

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After redesign

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Each newsletter visual exists in three different proportions and sizes: the social share, landing page (pictured above), and unsubscribe page.

 
 
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I created animations for ads and promotions based on the rebranded material, working with editors on language and making sure visuals aligned with content.

 
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