Washington Post newsletters
I redesigned The Post’s newsletter landing page that thousands of subscribers (and non-subscribers) pass through daily. The goal was to create an overarching brand visual for over 80 newsletters across 8 different sections. It lives here, and continues to update with new products.
Before redesign, newsletters varied heavily in style and color. I explored different colors for the sections: Politics, Sports, Business/Technology, Local, Entertainment, Lifestyle, Family, and Opinions/Post. We also created email alert styles for products with no specified frequency.
If newsletters had already been branded previously, we preserved the existing components. If newsletters crossed over between sections, we utilized a color gradient. We moved away from filler stock photography towards intentional design.
We settled into a mix of stylized iconography, illustration, and photography. The result was a consistent look across all categories and sections of The Post’s newsletters.
Each newsletter visual exists in three different proportions and sizes: the social share, landing page (pictured above), and unsubscribe page.
I created animations for ads and promotions based on the rebranded material, working with editors on language and making sure visuals aligned with content.